Key List Building Moves: Viral List Builders by Kurt Schmitt

I like list building with viral list builders. While some marketers hate them, I think they have their place, especially if you're a beginning marketer. Don't tell anyone, but I still use them. I believe that many who don't like them simply either don't use them well, or they've used the wrong ones.

So what does a viral list builder do? It gives you a way to leverage your existing subscribers and website visitors so that you create more traffic, and more subscribers. Several years ago, I heard them described as set and forget advertising techniques, and it's mostly true.

These tools can help make every visitor or subscriber increase your opt-in list, often fairly quickly, and for zero cost. Some viral list builders work by placing code on a page on your site, some use their site, some can be popups, and some replace a page entirely. Before I continue, I want to be sure that we're clear that zero cost is referring to money only.

There are other costs associated with using some viral tools, such as time, a certain level of control, and the fact that you're often building someone else's list or traffic as well as your own. The trade offs can be worth it, however, if you use these tools correctly.

I happen to like List Inferno, so I'll use that one as an example. They have an easy three step sign up process, and this tool doesn't have to be a pop up, although it can be. Some people don't like pop ups, or they may conflict with the terms of service of some ad and affilate programs. Also, unlike some other list builers, List Inferno offers the ability to promote ezines on topics other than Internet Marketing.

How does it work? Basically, your traffic is used to show several ezine subscription forms on your site. Somewhere else on the web, your ezine details are presented as well. You simply enter your ezine subscription details in the List Inferno list builder and copy their code into your web pages. The more times you show a page with the code, the more chances you have of getting another subscriber.

The end result is that for every visitor to your web page, you get the opportunity to gain another subscriber. In my experience, the sign up rate with viral list builders is rather high. When I use these viral tools, my list building efforts often go on autopilot without much additional effort. If they slow down at all, I do a few things to get them going again and I'm good for a while.

Obviously, one of the essential requirements of list building is a way to reach new subscribers. Without that, you simply can't build a list.

Many people find it difficult, though to drive traffic to their sign up pages. In addition, many beginning Internet Marketers don't want to spend money on a website. Somewhere along the way, someone has told them a free website will work just as well. I recommend that you build and develop your own top level domain name website as soon as you can. In the meantime, viral list builders can often be used with free websites. Once the viral effect takes over, you should be able to earn the few dollars necessary to buy your own domain name and hosting.

One rather simple technique you can use to enhance the viral effect is to create several pages on your site, all of which have good information and proper keyword density. Place the list building code on each of those pages.

In order to generate the viral effect of the list builder, drive traffic to those pages using whatever means you normally would. Then, within your emails to your subscribers, give them a reason to visit to those pages.

In this way, each visitor from search engine results will help build your list. In addition, each subscriber can be responsible for producing several opportunities for you to gain new subscribers, a technique that will make you a viral list building champ.

Author Kurt Schmitt coaches online marketers in list building solutions that work. If you're interested in generating more traffic and more subscribers through leveraged list building pick up a copy of his ecourse.
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